革命をもたらす AI AI テクノロジー エクスペリエンス データ パフォーマンス イノベーション 企業文化 小売業

当社の使命

Traxは、最先端技術と独自データを活用してブランド、小売業者、消費者を結び付け、卓越した小売基準を確立します。

Traxのあゆみ

当社は、AIドリブンデータを活用して小売業に革命をもたらす道のりを順調に歩んできました。
これからも目標に向かって邁進して参ります。

2010年

Joel Bal-El と Dror Feldheimが シンガポールでTraxを設立

2011年

コンピュータービジョンで小売業の現実世界をデジタル化するパイオニアとなる

2012年

初回資金調達ラウンドで
総額750万ドルを調達

2014年

アメリカ大陸、欧州、中国に
グローバル事業を拡大

2016年

デロイトのテクノロジーFast 500リストで「Fastest Growing Companies」トップ25にランクイン

2017年

Investec Bank が主導する資金調達ラウ ンドで 1,950 万ドルを調達

2017年

Warburg Pincus が主導する資金調達ラ ウンドで 6,400 万ドルを調達

2017年

店舗内活動のための新たな拡張現実ソ リューションを立ち上げる

2018年

Boyu Capitalが主導し、GICが株主として参加した資金調達ラウンドで1億2,500万ドルを調達

2018年

店舗状況のクラウドソーシングデータ プロバイダーである米国の Quri を買収

2019年

中国の AI およびビッグデータサービス プロバイダーの LenzTech、米国を拠点 とするショッピングリワードアプリの Shopkick、欧州の小売業用画像認識サ ービスプロバイダーである Planorama の買収を発表

2019年

HOPUが主導する資金調達ラウンドで 1 億ドルを調達

2020年

規範的販売促進とマーチャンダイジングサービスを提供している Survey.comを買収

2020年

オンデマンドワークフォースを通じて店舗の緊急事態に対処する初のエンタープライズレベルサービス「Dynamic Merchandising」を開始

2023年

SoftBank Vision Fund 2 および投資会 社の Black Rock が主導するシリーズ E 資金調達ラウンドで 6 億 4,000 万ドル を調達

2023年

Salesforce AppExchangeで「Trax Connector」の提供を開始し、Salesforce Consumer Goods Cloudを使用する企業のコンピュータービジョン技術導入を支援

2024年

最もリターンの高い店舗での SKU 撮影 を通じて投資収益率(ROI)を最大化する ソリューション、「Signal-Based Merchandising」を開始

2024年

2024 Inc. Power Partner Awards の 「AI＆データ部門賞」を受賞

2024年

A.I.賞「小売業およびEコマースにおけるAIベスト活用賞」受賞

拡大する
2010年

Joel Bal-El と Dror Feldheimが シンガポールでTraxを設立

Trax was founded in Singapore by Joel Bar-El and Dror Feldheim
2011年

コンピュータービジョンで小売業の現実世界をデジタル化するパイオニアとなる

Pioneered digitizing the physical world of retail with computer vision
2012年

初回資金調達ラウンドで
総額750万ドルを調達

Trax was founded in Singapore by Joel Bar-El and Dror Feldheim
2014年

アメリカ大陸、欧州、中国に
グローバル事業を拡大

Pioneered digitizing the physical world of retail with computer vision
2016年

デロイトのテクノロジーFast 500リストで「Fastest Growing Companies」トップ25にランクイン

Trax was founded in Singapore by Joel Bar-El and Dror Feldheim
2017年

Investec Bank が主導する資金調達ラウンドで 1,950 万ドルを調達

Pioneered digitizing the physical world of retail with computer vision
2017年

Warburg Pincus が主導する資金調達ラウンドで 6,400 万ドルを調達

Trax was founded in Singapore by Joel Bar-El and Dror Feldheim

2017年

店舗内活動のための新たな拡張現実ソリューションを立ち上げる

Pioneered digitizing the physical world of retail with computer vision
2018年

Boyu Capitalが主導し、GICが株主として参加した資金調達ラウンドで1億2,500万ドルを調達

Trax was founded in Singapore by Joel Bar-El and Dror Feldheim
2018年

店舗状況のクラウドソーシングデータプロバイダーである米国の Quri を買収

Pioneered digitizing the physical world of retail with computer vision
2019年

中国の AI およびビッグデータサービスプロバイダーの LenzTech、米国を拠点とするショッピングリワードアプリの Shopkick、欧州の小売業用画像認識サービスプロバイダーである Planorama の買収を発表

Secured initial rounds of funding totaling $7.5 million
2019年

HOPUが主導する資金調達ラウンドで 1 億ドルを調達

Expanded global operations to the Americas, Europe and China
2020年

規範的販売促進とマーチャンダイジングサービスを提供している Survey.comを買収

Ranked in the top 25 fastest-growing companies on Deloitte’s Technology Fast 500 list
2020年

オンデマンドワークフォースを通じて店舗の緊急事態に対処する初のエンタープライズレベルサービス「Dynamic Merchandising」を開始

Raised $19.5 million in an investment round led by Investec Bank

Closed $64 million funding round led by Warburg Pincus

Launched new augmented reality solution for in-store execution

2023年

SoftBank Vision Fund 2 および投資会社の Black Rock が主導するシリーズ E 資金調達ラウンドで 6 億 4,000 万ドルを調達

Raised $125 million lead by Boyu Capital with GIC joining as a shareholder

Trax acquired US-based Quri, a provider of crowdsourced data on in-store condition

2023年

Salesforce AppExchangeで「Trax Connector」の提供を開始し、Salesforce Consumer Goods Cloudを使用する企業のコンピュータービジョン技術導入を支援

Announced the acquisition of China’s AI and big data service provider, LenzTech; US-based shopping rewards app, Shopkick; and European provider of image recognition services for retail execution, Planorama

Raised $100 million in an investment round led by HOPU Investments

2024年

最もリターンの高い店舗での SKU 撮影を通じて投資収益率(ROI)を最大化するソリューション、「Signal-Based Merchandising」を開始

Launched Trax Connector on Salesforce AppExchange empowering companies using Salesforce Consumer Goods Cloud to embrace computer vision technology
2024年

2024 Inc. Power Partner Awards の 「AI＆データ部門賞」を受賞

Launched Signal-Based Merchandising solution, a continuous, signal-driven approach to maximizing return on investment through SKU collection locations with the highest returns

Named an honoree of the 2024 Inc. Power Partner Awards for the ‘AI and Data’ category

2024年

A.I.賞「小売業およびEコマースにおけるAIベスト活用賞」受賞

Launched Trax Connector on Salesforce AppExchange empowering companies using Salesforce Consumer Goods Cloud to embrace computer vision technology

Traxの投資者

小売業の革新と成長に向けた当社ビジョンを支持する主要投資家から支援を受けています。

グローバル役員体制

Gary Laben

最高経営責任者（CEO）

Regi Vengalil

最高財務責任者（CFO）

Karan Khanna
最高プロダクト・技術責任者 （CPO/CTO）
David Gottlieb
最高レベニュー責任者（CRO）
Kendra Ricenbaw
最高ユーザー体験責任者（CCXO）
Brittany Billings
最高マーケティング責任者（CMO）
Marcus McCarty
最高法務責任者（CLO）
Paulina Kadman
チーフオブスタッフ（CoS）

所在地

すべて
Americas
China
EMEA
Asia Pacific

Americas

トロント （カナダ）

240 Richmond St. W,
Toronto, ON M5V 1V6

デンバー （米国）

1001 Bannock St.
Suite 7
Denver, CO 80204

ボストン （米国）

Corporate Headquarters
One Beacon St., 15th Floor
Boston, MA 02108

サンパウロ （ブラジル）

Av Paulista, 1374
Floor 12th kit A113
Bela Vista
São Paulo-SP
01310-916

メキシコシティ （メキシコ）

Regional Headquarters
Prado Norte 225, int. 201.
Col. Lomas De Chapultepec.
Miguel Hidalgo. 11000
Mexico

China

上海 （中国）

Room 2213-19, Floor 22, SHUI ON PLAZA
333 Middle Huaihai Road, Huangpu District
Shanghai 200021

北京 （中国）

LenzTech Headquarters
5th Floor, Jinglong Building
No. 225 Chaoyang North Road
Chaoyang District
Beijing 100025

EMEA

テルアビブ （イスラエル）

Computer Vision Center of Excellence
94 Yigal Alon Street
Alon 2 Tower, Floor 26
Tel-Aviv

ブダペスト （ハンガリー）

Kalvin Square Office Building
1085 Budapest
12 Kalvin Square, 6th Floor

パリ （フランス）

Regional Headquarters
CVDM Solutions
34 rue Laffitte
75009
Paris


Asia Pacific

東京 （日本）

東京都港区虎ノ門1-10-5, 11F

メルボルン （オーストラリア）

Level 5
111 Cecil Street
South Melbourne
VIC
3205

シンガポール (シンガポール)

135 Cecil Street
#10-01
Singapore
069536

Trax と共にあゆむ

当社は、共に大きな変革をもたらしたいという高い志をもつ人材によるグローバルチームを構築中です。
求人情報を見る
Facebook Linkedin Youtube
ソリューション
お客様事例
TRAX について
© Trax Technology Solutions PTE Ltd. 2024
Gary Laben
最高経営責任者（CEO）
Linkedin

Gary Laben is the Chief Executive Officer at Trax and was appointed in March 2024.

Most recently, Gary was CEO of Dynata. In 2018, as Research Now’s CEO, he led its successful merger with SSI, to create Dynata, the world’s largest first-party data and insights platform. During his 6-year tenure, he tripled revenue and quadrupled EBITDA, in collaboration with 5500 employees across more than 40 countries. He conceived and executed the strategy to diversify company offerings beyond market research into media and advertising and successfully led the company through transformative mergers, and 15+ strategic acquisitions and investments.

Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group, where he grew revenue 10x and operating profit 15x, on its way to becoming a global marketing services industry leader.

He chairs various corporate, industry, and academic boards, most recently co-founded and chairs the board of Shoreline, an AI-driven, SaaS platform that revolutionizes the oncology patient journey by significantly improving content curation, distribution, and consumption for any aspect of the patient experience. Gary received his B.S. in Civil Engineering with a minor in French Literature from Johns Hopkins University.

Regi Vengalil
最高財務責任者（CFO）
Linkedin

Regi Vengalil is the Chief Financial Officer of Trax. Regi is responsible for the financial management of the company including finance, accounting, investor relations and corporate development.

Prior to Trax, Regi served as the CFO of Metromile, Inc, a publicly traded auto insurance technology company. He was responsible for Metromile’s financial management, investor relations and corporate development. Regi helped lead the process to sell Metromile which resulted in its eventual acquisition by Lemonade, another publicly traded insurance technology company.

Previously, Regi served as CFO of Egencia, Expedia Group’s corporate travel division, where he led the global finance team of more than 100 professionals and was responsible for the division’s financial planning and operations, controllership and commercial finance. Regi helped lead the carve-out of Egencia from Expedia Group that culminated in its eventual sale to American Express Global Travel for nearly $1 billion. Before becoming CFO of Egencia, he also served as a member of Expedia Group’s executive team as global head of corporate development and strategy.

Before joining Expedia Group, Regi was head of strategy, mergers and acquisitions and business operations at LendingClub. Earlier in his career, he led teams advising financial services and travel firms on growth strategies at McKinsey & Company. He is also the Lead Independent Director and Chair of the M&A committee of Porch Group, a publicly traded home services vertical software company.

Regi holds a master of business administration and bachelor of science in economics; both earned with honors from the Wharton School of the University of Pennsylvania. He resides in Seattle, Washington.

Karan Khanna
最高プロダクト・技術責任者 （CPO/CTO）
Linkedin

Karan Khanna is the Chief Technology Officer at Trax, responsible for leading global technology initiatives, overseeing product development, and driving innovation across the company’s engineering teams. With over two decades of experience in the tech industry, Karan has a proven track record of delivering top-tier software solutions and spearheading large-scale engineering projects.

Before joining Trax, Karan served as the Chief Technology Officer at Mediaocean, where he led a 400+ person engineering team across multiple continents. During his tenure, he played a pivotal role in integrating AI-driven solutions and transforming Mediaocean’s technology stack, leading to significant increases in productivity and agility.

Prior to Mediaocean, Karan co-founded 4C Insights and served as its Chief Technology Officer, where he grew the engineering team and developed a cloud-native ad tech platform used by major media agencies and brands. The platform contributed to the company’s impressive revenue growth, and 4C Insights was eventually acquired by Vista Equity Partners.

Karan has also held senior leadership roles at Salesforce, Amazon, and Microsoft, where he led various product and technology teams. At Amazon, he was part of the core team responsible for the exponential growth of the Kindle content business, and at Microsoft, he contributed to the development of key products like Microsoft Office, Works and CRM.

Karan holds an MBA from Dartmouth College, a Master of Science in Computer Engineering from the University of Massachusetts, and a Bachelor of Science in Electrical and Electronic Engineering from Birla Institute of Technology and Science. He resides in Seattle, Washington.

David Gottlieb​
最高レベニュー責任者（CRO）
Linkedin

David Gottlieb is the Chief Revenue Officer at Trax. David is tasked with ensuring Trax achieves its overall sales and revenue goals, and he works with teams around the world to prioritize markets and solutions that will drive business expansion.

David has spent more than twenty years of his career working with retailers and manufacturers to harness the power of analytics to improve sales, merchandising, store operations, and other functions. Prior to joining Trax David was the President & COO of Quri, the leading crowdsourcing company in the United States used by leading brands to collect in-store conditions data. He has also had leadership positions with Market6, Netezza, Oracle and Accenture.

David has a strong background in building and growing teams that are expert in helping the industry take advantage of new technologies to drive value for their businesses.

David is an alumnus of Johns Hopkins University where he earned a BA in Psychology.

Kendra Ricenbaw

最高ユーザー体験責任者（CCXO）

Linkedin

Kendra Ricenbaw is the Chief Customer Experience Officer at Trax. She oversees the customer experience and operations strategy and execution for the company.

Prior to joining Trax, Kendra held various customer experience and leadership roles at Gusto, where she led teams of over 1,000 employees and drove technology enhancements and process improvements to increase customer satisfaction and operational efficiency at scale. Before her time at Gusto, Kendra served as the Senior Vice President of Global Operations at Western Union.

In this role, she managed a global team of over 5,000 professionals, implementing innovative technologies and lean/six sigma methodologies to improve customer sentiment, retention, quality, and operational efficiency, as well as the employee experience. Kendra holds a Bachelor of Arts in Public Accounting and Music from Illinois Wesleyan University, graduating with honors.

Brittany Billings

最高マーケティング責任者（CMO）

Linkedin

Brittany is the Chief Marketing Officer of Trax. Brittany is a passionate leader with over 15 years of experience in senior leadership positions across startups through mature global organizations. She has a proven track record in driving business transformation through innovative strategies and partnerships. Prior to Trax, Brittany honed her expertise at renowned retailers such as Hudson’s Bay Company, Gilt, and Olivela, and worked at global agencies specializing in digital, affiliate, loyalty, and experiential marketing. By managing high-performing, cross-functional teams across marketing, sales, and operations, Brittany and her team consistently develop unique strategies and partnerships that lead to business transformation for clients and stakeholders, while fostering meaningful relationships with consumers. She holds a bachelor’s degree in Business Administration with an emphasis in Marketing from the University of Southern California.

Marcus McCarty
最高法務責任者（CLO）
Linkedin

Marcus McCarty is the Chief Legal officer at Trax. He has responsibility for the legal and compliance, and people organizations.

Recently, Marcus was the SVP of Transformation at Western Union where he led lean and agile centers of excellence to ensure efficient delivery of operational process improvements, customer experience and retention initiatives, and digital transformation, as well as leading change management, communications, and leadership development programs.

Prior to being tapped to lead transformation at Western Union, Marcus was a member of the company’s legal leadership team with responsibility for legal operations and global ethics and compliance programs where he participated in corporate governance activities. He also led the legal support for many of the company’s financial services and payments products and has experience in highly regulated environments.

More recently, Marcus has provided outside legal support for private equity mergers and acquisitions and has consulted on agile transformations for global companies.

Marcus holds a MBA and a JD from the University of Denver where he graduated with honors, and a BS in Business Administration from the University of Colorado at Boulder, also with honors.

Paulina Kadman
チーフオブスタッフ（CoS）
Linkedin

Paulina Kadman is the Chief of Staff at Trax. Paulina is working with cross-functional operational and strategic projects.

As one of Trax’s earliest employees, Paulina has been instrumental in transforming Trax, growing from four people in her living room to the company it is today. During the last 10 years, Paulina drove Trax’s engagement with Fortune 500 consumer goods companies and retailers overseeing business development and partnership efforts to solidify Trax’s market-leading position.

Prior to joining Trax, Paulina enjoyed a unique career being a serial entrepreneur in various fields across gastronomy, culture and fashion, combining her longstanding interest in emerging technologies. Paulina holds B.A. from Tel Aviv University.