In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and ...
Learn How AI Merchandising Will Reshape Retail
The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
At this years AdWeek Events, Trax engaged in a conversation with Mondelez’s Regional Vice President of Omni Shopper Activation and Strategic Partnership, Steve McGowan. This ...
From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.
5 Questions brands can answer with Signal-Based Merchandising
“Which stores need attention?” and other questions Signal-Based Merchandising data can answer
On a scale of 1-10, ...
5 Questions brands can answer with Signal-Based Merchandising
As consumer behavior continues to change – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer ...
Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. While many brands ha...
Augmented reality marketing campaigns and rewards programs are shopper marketing examples used by brands that have been found to improve sales. These companies are leveraging both...
