Role: Sales

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5 Questions brands can answer with Signal-Based Merchandising “Which stores need attention?” and other questions Signal-Based Merchandising data can answer On a scale of 1-10, ...
5 Questions brands can answer with Signal-Based Merchandising
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Case Study
Every loyal shopper knows the frustration of discovering that their favorite product is out of stock (OOS) or in the wrong location. But as the battle to win at the shelf intensifi...
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.
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Case Study
CPG brands understand the critical role reset merchandisers play in creating an optimal shopping experience. These merchandisers are entrusted with implementing new displays and en...
Learn the 5 reasons why CPGs should opt for Trax Dynamic Merchandising’s Flexforce when they want to conduct resets.
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Case Study
From a school teacher who is also an Uber driver to a stay-at-home parent who stocks supermarket shelves on occasion, millions of Americans are taking advantage of the gig economy....
Now more than ever, more Americans are taking advantage of the gig economy. Learn more about how CPGs can take advantage of this new workforce and how it can benefit your brand.
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Case Study
In the world of consumer-packaged goods (CPG), a distributor provides a bridge between producers and retailers.  Because of what they do, distributors play a critical role in busi...
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
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Case Study
  With merchandising witnessing a new data-centered overhaul, the ground is shifting beneath retailers.  RETHINK Retail’s newest report, featuring exclusive contributions ...
Merchandising has always been at the core of retail operations, but the needs of the consumer are changing, and retailers must adapt their operations to the current landscape. This guide by RETHINK Retail and Trax highlights these changes and the steps retailers must take to become quicker, more efficient, and transparent when it comes to managing data and communicating.
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Case Study
In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...
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Case Study
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.