Blog Articles
Explore Trax’s latest resources that will make a difference
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Every loyal shopper knows the frustration of discovering that their favorite product is out of stock (OOS) or in the wrong location. But as the battle to win at the shelf intensifi...
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.
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As consumer behavior continues to change – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer ...
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Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. While many brands ha...
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Case Study
In-store digital marketing today looks very different than in-store digital marketing even five years ago. When looking to boost sales, brands and retailers should consider leverag...
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Case Study
Augmented reality marketing campaigns and rewards programs are shopper marketing examples used by brands that have been found to improve sales. These companies are leveraging both...
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According to the National Retail Federation, the economy is in good financial shape, and so are consumers. Retail sales in the United States have seen steady 3-5% year-over-year...
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Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of the...
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An effective retail marketing strategy generates consumer interest and drives in-store sales.
In order to ensure your marketing strategy proves effective, it should be tailored to ...
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Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant succ...
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Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goal...
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The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased i...
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Case Study
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies. A long-time stap...
