Blog Articles
Explore Trax’s latest resources that will make a difference
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Case Study
CPG brands understand the critical role reset merchandisers play in creating an optimal shopping experience. These merchandisers are entrusted with implementing new displays and en...
Learn the 5 reasons why CPGs should opt for Trax Dynamic Merchandising’s Flexforce when they want to conduct resets.
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Case Study
From a school teacher who is also an Uber driver to a stay-at-home parent who stocks supermarket shelves on occasion, millions of Americans are taking advantage of the gig economy....
Now more than ever, more Americans are taking advantage of the gig economy. Learn more about how CPGs can take advantage of this new workforce and how it can benefit your brand.
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Case Study
As inflation and a pending recession continue to loom over Americans’ lives, holiday shoppers are more price-sensitive than ever before. With recent data from Shopkick (a Trax co...
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
Blog
Case Study
In the world of consumer-packaged goods (CPG), a distributor provides a bridge between producers and retailers.
Because of what they do, distributors play a critical role in busi...
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
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Case Study
When starting and operating a business, promoting your products and services can drive sales and increase brand reputation. Choosing the right marketing strategies for your retail ...
From demos to merchandise, here are promotional strategies that actually work — and how to put them into practice.
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Case Study
Successful small businesses are often at a crossroads when it comes time to expand. Entrepreneurs have to make strategic choices about where to expand their business, what location...
To reach the right audience, scaling businesses need to use insights to know where they can expand their business next.
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Case Study
As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands to discuss best practices for brands to successfully engage with bu...
Emerging brands often struggle to scale. Three beverage founders share their best strategies to build up market demand.
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Case Study
As part of our webinar series in collaboration with Branchfood, we sat with three founders to explain how functional beverage brands get noticed, earn shelf space and build a loya...
Functional beverage brands often have to fight hard for the spotlight. Three successful founders share their secrets to getting noticed.
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Case Study
As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands to discuss best practices for brands to successfully engage with bu...
Here are 7 tips from successful F&B brands that can help you thrive in your business.
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Case Study
As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands to discuss best practices for brands to successfully engage with bu...
Here are 3 common yet entirely avoidable mistakes brands must be aware of and address while launching.
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Case Study
As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands and ex-buyers at Target to discuss best practices for brands to succ...
Here are 3 tips from experts on how emerging consumer packaged goods (CPG) brands can gain and retain new consumers.
Blog
Case Study
As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands and ex-buyers at Target to discuss best practices for brands to succ...
For emerging brands, getting into large retailers isn’t easy. These five secrets from ex-buyers at Target can ensure they secure themselves a spot and stay there.
