Blog Articles
Explore Trax’s latest resources that will make a difference
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In our quest to find out how the analytics and insights space is evolving in the consumer packaged goods (CPG) industry, we recently spoke with some trail-blazing analytics executi...
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Case Study
In-store promotions have forever been used as a growth lever in the physical retail world. For manufacturers, promotions may account for as much as 25 percent of gross sales.
While...
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Case Study
The COVID-19 pandemic has reset retail. With on-premise channels such as hotels, bars, restaurants, and airports suspending their operations or permanently shutting down, an estima...
Blog
Case Study
In-store promotions have forever been used as a growth lever in the physical retail world. For manufacturers, promotions may account for as much as 25 percent of gross sales.
While...
Blog
Case Study
As a result of the COVID-19 crisis, many consumer goods companies (CPGs) have been forced to rapidly shift from a growth mindset to one that’s bracing for a long-term recession. ...
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Case Study
The evolution of the retail landscape in recent times has been rapid. Without shelf insights, retailers and brands are engaging in execution activities, in the dark.
Body wash m...
n the latest range review by a major retailer for products in the body wash category, a leading brand noticed that their overall share of shelf had gone from 50% to 35% across stores. The Sales management team decided to evaluate their retail shelf execution, to better understand how this impacted their sales.
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Case Study
Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU produ...
There are two dimensions to product assortment: product breadth and product depth. The number of different lines kept in stock determines product breadth, and product depth measures the number of units of each line.
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To our Trax community,
We recognize this is an enormously difficult and unprecedented time in the world. At Trax, operating in over 80 countries, we are concerned about the COVID-1...
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Store closures and slim margins continued to haunt grocery retailers worldwide in 2019, but the year also saw the rebirth of technology. Battling a highly competitive landscape, br...
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Case Study
Computer Vision (or image recognition) technology is now being used by many consumer goods manufacturers to both save sales representatives time in the store and get a more accurat...
To grow, brands must come readily to the shopper’s mind at the point of purchase, and products should be available at the right price and the right place. The pressure on manufacturers to rethink their retail execution practices is massive, and the time to evolve is now.
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When visual artist Danielle Tay entered the Trax Singapore office, she sensed an unmistakable air of cheer and positivity. The people, the ambiance and the facilities all embody wh...
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Case Study
Traxers from UK come together to embark on a tough cycling expedition in support of the brilliant and lifesaving work of Children with Cancer UK, a charity that strives to improve ...
