Blog Articles
Explore Trax’s latest resources that will make a difference
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Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collecti...
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Case Study
The U.S. beer market has been in a state of flux for the past few years. The growth rate in off-premise channels dropped from 5% in 2015 to just 1% in the first six months of 2018....
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As event sourced micro-services become one of the most popular architectures to build distributed, data-consistent, large scale systems, many companies find themselves facing the u...
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The real value of Computer Vision in retail execution lies in translating captured images into actionable insights.
Previously we discussed factors like accuracy and completeness a...
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Case Study
At Trax Innovation Day, we bring like-minded brands and retailers together to share how granular shelf-level analytics powered by Computer Vision technology is sharpening retail fu...
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Having continuous visibility into what is happening on the shelf is not just a need for field sales teams anymore. When done right, it benefits everyone — from category managers ...
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Case Study
Computer Vision helps automate many key in-store tasks but for this to work, you must prioritize high image recognition accuracy as the first line of differentiation.
In today’s ...
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Case Study
Your shelf-based strategy is only as effective as the completeness with which Computer Vision solutions collect in-store data.
We discussed the importance of accuracy in shelf data...
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Case Study
What do smile-detection cameras, barcode scanners and autonomous vehicles have in common? They all apply some form of Computer Vision (CV), a scientific discipline that enables ma...
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How do you know how many of each product to put on your store’s shelves? Does a product sell well because it has pride of place, or would it sell well wherever you position it? T...
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With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need the right data in order to determine a prod...
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In our previous post, we explored the attributes essential for the best image recognition solution or product. Here we’ll look at factors that will play a key role in ensuring th...
