Blog Articles
Explore Trax’s latest resources that will make a difference
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After cost of goods sold, promotions are the second-largest item on a CPG company’s P&L, and account for up to 25 percent of revenue. However, many of these in-store promotio...
A survey conducted by Quri (now a Trax company), the Popai Compliance Initiative shows a clear disconnect between CPGs’ estimate of display compliance versus store reality.
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High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprin...
The retail landscape today is characterized by a proliferation of SKUs, an increasing number of smaller stores, and shrinking total available shelf space. Shoppers are spending less and less time in front of fixtures. CPG companies invest a lot in creating the “picture of success”, a set of shelf standards that enable them stand out from the crowd, grab shoppers’ attention and convert category shoppers into buyers.
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Crowdsourcing in the retail environment has emerged as a novel method for consumer goods companies (CPGs) seeking to drive more value out of their field force. Follow these eight...
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CPG sales teams have long known the benefits of targeting the right stores and the right products and taking a disciplined approach to supporting in-store execution. However, few C...
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Consumer packaged goods (CPG) companies pay retailers substantial fees to be in store, improve placement and run promotions. These slotting, display and pay-to-stay fees can quickl...
Consumer packaged goods (CPG) companies pay retailers substantial fees to be in store, improve placement and run promotions. These slotting, display and pay-to-stay fees can quickly add up, impacting your bottom line. In an earlier blog, we discussed how, to achieve ROI on these costs, CPGs must ensure that they get the space they pay for and secure the best possible execution outcomes.
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Shelf space is a hot commodity, and CPG companies often incur substantial costs to get their products in-store, secure premium placement, and run promotions. It’s critical that ...
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Case Study
A leading consumer packaged goods (CPG) company found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Per...
A Perfect Store is one in which consumers can find the right products in the right location, with products presented in the best possible way to influence buying behavior. To achieve this, CPGs design and execute shelf standards that translate shopper-centric insights into practical, scalable and repeatable in-store-execution guidelines.
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It’s an accepted fact that about 2/3 of shoppers only decide what product to buy when they are in-store at the fixture. Ensuring that the category fixture is “easy to shop”...
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More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.
Existin...
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An interdisciplinary field of science that enables computers to see, identify and process images much as the human eye does, Computer Vision (CV) technology is rapidly transforming...
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Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers...
The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.
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CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction. As the battle to win at the shelf in...
